"campaign", "launch", "create campaign"?
WORKFLOW 1: Campaign Lifecycle
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Business operationsPublic skills
Marketing Orchestration
Multi-channel marketing for AI agents — campaigns, audiences, content, ads, performance analytics, attribution, and budget governance via mcp-marketing.
What this skill teaches
A reusable playbook for a specific kind of work.
An MCP server tells an agent which actions are available. A skill adds the judgment around those actions: how to recognize the job, which sequence to follow, what to avoid, and how to decide that the result is complete.
Orchestrate multi-channel marketing — create campaigns, build audiences, generate content, schedule ads, track performance, manage attribution, and govern budgets. Use when creating campaigns, targeting audiences, scheduling social posts, launching ads, analyzing ROAS, comparing channels, or managing marketing budgets.
Architecture
How Marketing Orchestration guides an ADK-Rust agent.
The skill stays readable and portable because it contains instructions rather than service credentials or business data. ADK-Rust supplies it to the agent, the agent chooses from its reviewed tool boundary, and the connected MCP server performs the authenticated operation.
01
User request
The agent receives a goal expressed in ordinary language.
02
Marketing Orchestration skill
Matches intent, supplies the decision guide, and narrows the tool boundary.
03
ADK-Rust agent
Plans the workflow and streams each meaningful step through the runtime.
04
mcp-marketing
Executes authenticated operations against the system that owns the capability.
05
Verified result
The skill's completion rules shape the evidence returned to the user.
Decision guide
How the agent turns a request into the right action.
These routes come directly from the skill instructions. They help the model recognize intent and select a focused tool or workflow instead of improvising across the entire capability surface.
"audience", "segment", "target", "reach"?
WORKFLOW 2: Audience Building
"content", "copy", "ad creative", "A/B"?
WORKFLOW 3: Content Creation
"post", "schedule", "social", "ad"?
WORKFLOW 4: Channel Execution
"metrics", "ROAS", "performance", "attribution"?
WORKFLOW 5: Performance
"budget", "spend", "allocate"?
WORKFLOW 6: Budget Governance
Proven workflows
Repeatable sequences for useful outcomes.
A workflow joins several tool calls into a task the user actually recognizes. The skill explains the sequence and the intended result while ADK-Rust streams the agent's progress through the shared runtime.
014-5 calls
Campaign Lifecycle
Direct: drives pipeline
022-3 calls
Audience Building
Targeting precision
031-2 calls
Content Creation
Engagement quality
041-2 calls
Channel Execution
Multi-channel reach
052-3 calls
Performance
Optimize spend
061-2 calls
Budget Governance
Prevent overspend
Tool boundary
The skill may use 22 documented tools.
This allowlist is declared by the skill. It keeps the agent focused on the actions needed for this job while mcp-marketing retains responsibility for authentication, validation, and the connected system.
list_campaigns
get_campaign
create_campaign
launch_campaign
pause_campaign
list_audiences
get_audience
create_audience
estimate_reach
list_content
create_content
get_ab_variants
get_content_calendar
list_channels
schedule_post
create_ad
send_campaign_email
get_campaign_metrics
get_attribution
get_channel_comparison
get_budget_status
allocate_budget
Working rules
What the agent should do.
- Follow the decision guide, use the declared tool boundary, and verify the result before responding.
Operating boundaries
What the agent should avoid.
- Review the complete SKILL.md before enabling this skill for production work.
Install and connect
Add the skill beside the capability it expects.
Install the repository where your ADK-Rust skill loader can discover it, connect mcp-marketing, and confirm the declared tools are available before asking the agent to use the workflow.
Install the skill
git clone https://github.com/zavora-ai/skill-marketing-orchestration.git ~/.skills/skills/marketing-orchestrationADK-Rust loading shape
let skills = SkillLoader::from_dir("~/.skills/skills").await?;
let skill = skills.load("marketing-orchestration").await?;
let agent = LlmAgentBuilder::new("agent")
.instruction(skill.instructions())
.tools(skill.allowed_tools(toolset)?)
.build()?;The repository's compatibility statement: Requires mcp-marketing server connected (HubSpot Marketing, Mailchimp, Google Ads, Meta Ads).
Official documentation
Read the complete skill package.
The repository remains authoritative for its exact instructions, examples, helper scripts, assets, MCP requirements, license, and later updates.
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Source record
Repository metadata for this skill entry.
- License
- Apache-2.0
- Allowed tools
- 22
- References
- 3
- Revision
- 587254747b21
- Updated
- May 31, 2026